Which business is the retail in? Going by the performance measurement metrics, it is clear that they are in the business of real estate as the performance, as in real estate, is measured in ROI acheived per square ft.With so many FMCG brands jostling for space and customer attention, it is no wonder that the price for innovation was given to an Indian for Maggi display innovation.Let us see why?In retail the most important thing is to acheive visiblity at the display point.जो दिखता है वो बिकता है. The out of box thinking by this gentleman was the use of a hanging basket for storing Maggi in the shop.No other brand in the shop could claim better visibilty, as the customer would be forced to notice the basket hanging in front of him. Even the customers not buying from the shop would notice the same. Secondly as the space used was thin air,ROI in the traditional terms of sales acheived per sq ft would be infinity, since denominator is zero. Sometimes simple ideas turn out to be game changers
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